top of page

I joined a team of producers, creators, fabricators, designers and more to provide graphic design, art direction, and ideation to the activation for the Athlete's Village experience.


As the Production & Design partner, Freehold Group teamed up with Les Mills to launch their partnership with Adidas, infusing dynamic energy into the Athlete's Village. It was a vibrant three-day event at the Los Angeles Convention Center.

Graphic Design/ Art Direction / Ideation


- Signage

- Wayfinding

- Table Cards

- Merch Tags

- Merch Design: customizable designs and add ons to clothing

- Banners

- Experience

Additional photos/videos from Freehold Group

bottom of page