I joined a team of producers, creators, fabricators, designers and more to provide graphic design, art direction, and ideation to the activation for the Athlete's Village experience.
As the Production & Design partner, Freehold Group teamed up with Les Mills to launch their partnership with Adidas, infusing dynamic energy into the Athlete's Village. It was a vibrant three-day event at the Los Angeles Convention Center.
Graphic Design/ Art Direction / Ideation
- Table Cards
- Merch Tags
- Merch Design: customizable designs and add ons to clothing
Additional photos/videos from Freehold Group