art direction and design

 

For LA Time's 30th annual book festival, the largest book festival in the country, I created assets for the De Los Stage. This included a poster for the event and designed tote bags that were part of a giveaway.

 

When promoting this, we executed a social media rollout and worked with coordinator Norma Fabian Newton. This involved stakeholders and collaborating with LA librería Bookstore– a bookstore promoting children’s literature in Spanish and working with LA Times FOB, LA Times, and LA Times en Español accounts to coordinate and schedule announcements. We created social templates for the different authors, panelists, moderators, and scheduling info for each day. I wanted to channel a fun and bright energy to the design by incorporating shapes with nature, creatures, and books. 

 

From print to social, I executed deliverables for the book festival. 

Design Direction: Diana Ramirez Santacruz